16-page booklet from the 1930s that is filled with magic tricks, supposedly ones performed (or at least endorsed by) Columbus-born magician, Howard Thurston. All the tricks in this booklet have been given bizarre names, my favorites being “The Healing Tongue” and “Futile Blows”. The “Library of Magic” listed on the cover was the name given to all 6 “volumes” (ie: booklets) in the series. As you can see, this was Volume 1.
Booklet was a giveaway from Swift and Company, who manufactured baking products like shortening. So there’s a great 2-page ad for Swift’s Silverleaf Lard that asks “what magic can you do with pastry-tested shortening” and then encourages readers to “eat more baked goods” because they are “wholesome, digestible, delicious.” Ain’t that the truth!
You can check out some other pieces of Howard Thurston memorabilia in the Historical Memorabilia wing of the Strange and Spooky Museum. Go on, click away!